Blog · AEO, SEO, GEO and AI for small business
Field notes on
AI search.
What changed in how Google, ChatGPT, Claude, Perplexity and Gemini pick businesses to recommend, and what to do about it. Sourced, plain English, new every other day.
Search Console has a switch that removes your website from Google's AI Overviews and AI Mode. Why most local businesses should leave it alone.
Google's Search Console setting can exclude your site from AI Overviews and AI Mode. What it does, and what a local service business should check.
Read the postLatest 08
Yelp's AI assistant now books plumbers, HVAC techs and electricians. What a local service business should check on its Yelp page.
Yelp's October 20, 2026 release lets its AI assistant book service pros directly. What it means for plumbers, HVAC and other local service businesses.
Google's Gemini can now phone your business for a customer. How to handle the call.
Gemini's Call for Me feature phones businesses to get quotes and book appointments for customers. What the caller says and how to answer or opt out.
Bing now shows which AI answers cite your competitors and not you. What a local business should do with it.
Bing Webmaster Tools now lists AI queries where other sites get cited and yours does not. What the October 13, 2026 beta means for a local business.
Google is putting more links in AI Overviews and AI Mode. Here is what changes for a local business.
On October 15, 2026 Google announced more inline links, a test that pins official pages to the top of AI answers, and clickable creator names. What it means if you run a local service business.
Your business name is probably missing from your own page titles
We audited a landscaper whose name appeared in none of its seven page titles. The audit then counted the company as its own competitor. Here is how to check yours.
Buying a local business? Add an AI visibility check to your diligence
Acquirers underwrite reviews, ad spend and Google rankings. Almost none check how the target shows up when a customer asks AI who to hire.
How to check what ChatGPT says about your business in 15 minutes
A do-it-yourself AI visibility check for local service businesses: which questions to ask, which assistants to use, and how to read the answers.
What AI visibility means for a local service business, and why it is not SEO
Customers now ask AI assistants who to hire. Here is what decides whether one names your business, and why ranking on Google does not settle it.
Nothing in this topic yet. New posts land every other day.
Your business, specifically
Find out what AI says when your customers ask.
A written report across the major assistants: who gets named, whether you do, and what it would take. 48 hours. Free.
Request the free audit