OpenAI appears to be building a tool that lets a business “Claim your business in ChatGPT” and see how often ChatGPT mentions it. The report comes from a screenshot shared on LinkedIn on November 6, 2026, and OpenAI has not announced it. If it ships, it would be the first time OpenAI tells an ordinary business owner how often their business appears in ChatGPT answers. There is nothing to sign up for yet, but there are a few things worth getting right first.
What was reported
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The tool. Search Engine Roundtable reported that “OpenAI is developing a Search Console- or Webmaster Tools-like tool that lets businesses manage and track their success on ChatGPT.” The banner it showed lists three things a business could do: “Track how often your business is mentioned in ChatGPT conversations,” “Add your latest products and keep your business info up to date,” and “Let your business agent answer their questions with context you control.”
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Who spotted it. The screenshot was posted by Juozas Kaziukėnas, whom PPC Land describes as “founder of the e-commerce research firm Marketplace Pulse.” Search Engine Roundtable quoted him saying the tool “measures both impressions and clicks: number of times a business appeared in ChatGPT responses and number of clicks on links to their website. It tracks those events daily and shows them as a chart.”
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Who can use it. Kaziukėnas said the analytics are “part of a larger Business Hub feature and only available to business that have verified their ownership (for example, by connecting their Shopify store).” He also said “The feature is a work in progress and I saw its first steps as early as August.”
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What it will not show. Search Engine Roundtable reported that it “does not show prompt data, user data, or any kind of competition benchmark or ranking.” Kaziukėnas added: “So it won’t help understanding why mentions/clicks are increasing or decreasing.”
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Not an ad product. Search Engine Roundtable said the tool “seems to be separate from ChatGPT ads and more designed for organic ChatGPT responses.”
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No confirmation. PPC Land wrote: “OpenAI has not announced it.” It added that “Search Engine Roundtable’s report carries no comment from OpenAI, and the company has not described Business Hub publicly.”
What it means for a local service business
The one example of verification so far is a Shopify store. Most plumbers, dentists and HVAC companies do not have one. PPC Land put it plainly: “Whether a publisher or a service business without a store could verify has not been reported.” So treat this as a preview, not a to-do. The checks below are worth doing whether or not the dashboard reaches you.
Make sure ChatGPT can read your website
OpenAI’s crawler page says “Sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though can still appear as navigational links.” A mention counter is little use if your site is blocked. Open yoursite.com/robots.txt, or ask whoever manages your site, and look for a rule that blocks OAI-SearchBot. OpenAI also notes that after a robots.txt change “it can take ~24 hours” for search results to adjust.
This is a separate setting from GPTBot, which OpenAI describes as the crawler for content “that may be used in training.” OpenAI says “a webmaster can allow OAI-SearchBot in order to appear in search results while disallowing GPTBot.” You can say no to training without disappearing from ChatGPT search.
Get your business facts in order now
The banner says a claimed business could “keep your business info up to date.” Before you have a place to type that in, decide what it should say. Write down your exact business name, address, phone number, hours, service area and main services. Then check that your website, your Google Business Profile and your other listings agree with that list. If OpenAI does open claiming to service businesses, you want to paste in one correct version, not discover three conflicting ones.
Know who owns the login
If verification works the way it was described, it runs through an account someone at your business already controls. The only route reported so far is a connected Shopify store. Make a note of who holds the logins for your website, your domain and any booking or payment software. That saves a scramble later if one of them turns out to be the key.
Start your own baseline today
The reported dashboard counts mentions and clicks from the day you connect. It will not show what came before, which questions triggered a mention, or which competitor was named instead. You can fill that gap yourself. Pick a fixed set of buyer questions, such as “emergency plumber in [your town]” or “best family dentist near [your neighborhood],” ask them in ChatGPT, and write down who gets named. Our 15-minute ChatGPT check walks through it. Re-run the same questions every month. If a mention count later appears, you will have the questions that explain it.
Watch your analytics for ChatGPT visits
The tool would also count clicks to your website. You do not have to wait for that. In your website analytics, look at visits whose source or referrer is chatgpt.com. That number is yours today, and it will be a useful check against whatever OpenAI reports later.
What did not change
Nothing here is official. PPC Land listed what is still open: “OpenAI has not confirmed the tool, its name, a launch date or the markets where it would be available.” PPC Land also noted that “ChatGPT Business is already the name of OpenAI’s workplace subscription, which is a different product from a hub for businesses that appear in answers.” Do not confuse the two, and be wary of anyone offering to “claim your ChatGPT listing” before OpenAI has opened anything.
A dashboard measures appearances. It does not create them. No AI engine can be bought or guaranteed, and claiming a profile, if that becomes possible, will not promise a mention. What earns a mention is still the basics: a website ChatGPT can read, consistent business facts across the web, and real reviews.
The short version
A screenshot suggests ChatGPT is testing a “Claim your business” hub that shows verified businesses how often they are mentioned and clicked. OpenAI has not announced it, and the only reported way to verify is a Shopify store. For now, make sure OAI-SearchBot is not blocked, get your business facts consistent, and start tracking a fixed set of buyer questions yourself.