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Price
A business with a strong reputation and no AI visibility is a cheap fix. One with neither is a rebuild. Knowing which you are looking at is leverage in the room.
For acquirersPre-close AI visibility diligence, 48 hours
Check the pipeline before you close.
Buyers underwrite reviews, ad spend, and Google rankings. Almost none check how the business shows up when a customer asks an AI assistant who to hire. That is a line item you can measure in 48 hours.
Diligence audit · summary Example
TargetSingle-location HVAC, central Illinois
A Answer map
Target
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Competitor A
0 / 24
AI answers that name the business, across 24 buyer questions.
B Site and signal score
- Structured dataNone
- Listings with mismatched phone9
- Crawler accessOpen
C Fix estimate Fixable
Delivered 48 hrsSeller contact NoneFee Flat
0hrs
From target to report. Fast enough to sit between the letter of intent and the purchase agreement.
0
Contact with the seller. The audit uses only what is public. Nobody on their side knows it happened.
0+
Businesses for portfolio pricing. One consolidated report across the whole group, one rate.
01 — Where it fits
After the LOI. Before the purchase agreement.
That is the window where a finding can still change price or terms. Already closed? Run it as the baseline for the post-close program.
- 01
Letter of intent
Terms agreed in principle. Now you look under the hood.
- 0248 hrs
Diligence audit
The target’s customer questions, run through the major AI assistants. Public data only.
- 03
Purchase agreement
A finding can still move price or terms here.
- 04
Close
The audit becomes your frozen baseline.
- 05
Post-close program
Fixes and monthly measurement against that baseline.
02 — Why it matters in diligence
Three things the audit changes.
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Plan
A scoped list of what has to happen on the website and off it, with a cost and a timeline, so day-one marketing is a plan rather than a discovery.
03 / 03
Proof
The audit freezes a baseline. Post-close, every month’s report shows the change against it. A number you can show a lender or a partner.
03 — Independently measured
Why this line item is worth underwriting.
Every number here is third-party, and every card links to the source that published it. Diligence it the way you would diligence anything else.
Local search behaviour 45%
of US consumers used an AI tool to find a local business in the past year, up from 6%
64%among 30 to 44 year olds, the people buying most home services
BrightLocal, Local Consumer Review Survey 2026 · February 2026 ↗ What happens to the click 8% clicked a result when an AI summary appeared, against 15% when it did not
1%clicked a link inside the AI summary itself, across 68,879 real searches
Pew Research Center · July 2025 ↗ Quality of the traffic +693% year over year growth in traffic from AI assistants to US retail sites
+31%higher conversion rate than visitors from every other source
Adobe Analytics · January 2026 ↗ 04 — What you get
Diligence audit. $500 to $1,500 flat.
Answer map
A fixed set of the questions this business’s customers ask, run through the major AI assistants. Who gets named. Whether the target does.
Site and signal score
Structural readiness of the website for AI engines, plus the state of listings, citations, and reviews the engines draw on.
Fix estimate
What it takes to close the gap, on the domain and off it, with a cost and timeline you can drop into the model.
Price depends on the number of service lines and markets. Single-location, single-trade businesses sit at the low end.
05 — Post-close
One program across the portfolio.
After close, the AI Visibility Program runs the fixes and the monthly measurement. At three or more businesses, pricing moves to a portfolio rate with a single consolidated report.
- $1,000per business / month
- 3 monthsminimum, then monthly
- 3+portfolio rate
- $3,500site builds, from
Monthly reportExample · per business
- Visibility score 31 48 +17
- Answers naming you 1 6 of 24
- Engines citing site 0 3 of 4
- Listings consistent 40% 100%
Work completed5 items
Next month4 items
One ask of youSend the review text
06 — FAQ
What buyers ask.
What does the diligence audit tell me?
Whether the business you are buying gets named by AI assistants for the questions its customers ask, who does get named instead, how much of that is fixable on the website versus off it, and a rough cost and timeline to close the gap. It is a page in your diligence file, not a sales pitch.
When should I run it?
After the LOI, before the purchase agreement. That is when a finding can still change price or terms. If you are already closed, run it as the baseline for the post-close program.
How is portfolio pricing structured?
At three or more businesses, the monthly program is priced per portfolio rather than per business, with one report covering all of them. Ask for a quote with your business count and industries.
Do you need access to the seller's systems?
No. The diligence audit uses only what is public: the website, listings, reviews, and the AI assistants themselves. Nothing touches the seller's accounts.
07 — Start here
Send the target. Get the audit in 48 hours.
Select “buying or considering buying” in the form. Nothing is sent to the seller, and nobody on their side knows it happened.