The brief
Dink and Done cleans one thing: pickleball and padel courts. The positioning is deliberate and narrow, and the site had to carry it. When a facility manager asks an assistant "who cleans pickleball courts in Illinois," the answer needed to be a specialist, not a general janitorial company.
What we built
Pages written as answers
Each service, from routine cleaning to rust removal to tournament prep, has its own page that states what the service is, where it is offered, what the process looks like, and what to expect on the day. Regional pages cover the Midwest, East Coast, and West Coast so the site answers the location question directly instead of leaving it to the model to guess.
Structured data for every market
The site's schema names the business, its services, and every city and state it serves as distinct entities, so an assistant asked about Indianapolis or Chicago finds an explicit match rather than an inference. The service process is marked up as HowTo steps, which is the format assistants pull from when they explain what happens on a visit.
A plain-language file for AI
An llms.txt at the root describes the company the way you would to a new employee: what it does, what it does not do, where it works, and how to get a quote. Assistants that support the convention read it first.
Open access for AI crawlers
The robots.txt explicitly allows GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, PerplexityBot, and Google-Extended. A surprising number of small business sites block these without knowing it, which makes them invisible to the assistants their customers use.
Articles that answer real questions
Short articles on the specific problems facility managers search for, such as black paddle scuffs on court surfaces, give the assistants something concrete to cite when the question is about a problem rather than a company.
What we measure
The same set of facility-manager questions is run through the major AI assistants on a fixed schedule, and the answers are recorded against the baseline. We do not publish numbers from a business we own as if they were a client result. If you want to see how the approach works on your business, the audit is free.
Dink and Done is owned by RankCurrent's founder. It is where the process was built and tested before it was offered to anyone else, and it is the site we point to when someone asks what an AI-ready local business site looks like.